Integrated Marketing Communications
is a term used to describe a newer approach to marketing communications. It strives to ensure the consistency of the message
regardless of the medium used - print, web, tv, etc. The strategy includes both online and offline marketing channels. Online
marketing channels include any e-marketing campaigns or programs, from search engine optimization (SEO), pay-per-click, affiliate,
email, banner to latest web related channels for webinar, blog, micro-blogging, RSS, podcast, and Internet TV. Offline marketing
channels are traditional print (newspaper, magazine), mail order, public relations, industry relations, billboard, radio, and television.
At its most basic level, Integrated Marketing Communications, or IMC, as it's sometimes called, means integrating all the
promotional tools, so that they work together in harmony.
is a term used to describe a newer approach to marketing communications. It strives to ensure the consistency of the message
regardless of the medium used - print, web, tv, etc. The strategy includes both online and offline marketing channels. Online
marketing channels include any e-marketing campaigns or programs, from search engine optimization (SEO), pay-per-click, affiliate,
email, banner to latest web related channels for webinar, blog, micro-blogging, RSS, podcast, and Internet TV. Offline marketing
channels are traditional print (newspaper, magazine), mail order, public relations, industry relations, billboard, radio, and television.
At its most basic level, Integrated Marketing Communications, or IMC, as it's sometimes called, means integrating all the
promotional tools, so that they work together in harmony.
