Hoboken
(Headquarters)
Contact
thescoop [at} stitchmktg.com
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It’s a new culture, a new era and we’re all invited. Welcome to social.
A brand is now one voice among many and that voice is owned by
the consumer. So what should it say – and to whom? Social media
represents an opportunity to create durable, meaningful
relationships with consumers, based on and measured by
conversations.
We always look to focus first on the strategy of the channel and
identify what the platform idea is and how we can generate a
movement. To do this, we focus on listening, planning, developing,
engaging, broadcasting, and measuring. To enable this, we have
core strengths in:
Social Strategy & Creativity
We help clients define the proper role their brand can play in the
social theater by proposing ideas to create movements in which
customers participate. The sum of many small gestures,
encompassed under a single huge idea, can provide ample
opportunity for brand differentiation and for consumers to broadcast
the message.
Social CRM & Contextual Relevance
SCRM is quickly driving engagement through social pages where
our customers’ relationships with brands are connected through
respective pages, “likes,” and widgets. At Stitch Marketing, we are
versed in the acquisition necessary to drive this new data engine
and the programmatic cadence of communications needed to build
long and fulfilling relationships with consumers in a turned on world.
Voice of the Brand
Once our campaigns have been activated, we assume the role of
the brand voice. We work 24/7 to provide real-time community
management and participation programs. In real time, on a global
level, we are responding to local conversations between consumers
and brands. We listen to what customers are saying, we mediate
issues, we instigate connection, and we foster relationships.
Think Globally,
Act Socially