Bradley A Giddens
812 Garden Street No. 3 Hoboken, NJ 07030
bradley@stitchmktg.com
Profile: Integrated Marketing Communications Management professional with nine years of marketing and sales experience for Digital
Mobile, Retail, Pharmaceutical, Medical Supply, Professional Service and Blogger programs. Consistently recognized for creativity,
new business identification and strategy ideation. Highly regarded for sharp instincts, maximizing opportunities, deliberate, analytical,
and competitive personality.
Summary of Experience:
• Lead and implement the strategy and creative of integrated marketing communications including designing and producing the
Website, SEO, SEM, Social Media, Publicity, Public Relations, Branding, Promotions, Logo Design, Sales and Advertising of
said strategy.
• Produce and conduct monthly and quarterly reports and meetings to clients including strategic development, tactics, campaign
creative, status review, results and Google Analytics data.
• Manage resources and financials to effectively execute program requirements.
• Coordinate with cross-functional teams on a regular basis concerning diverse components of business.
• Develop and manage individuals as well as small teams.
Selected Accomplishments and Contributions:
• Designed and maintained company website; converted into revenue steam not previously tapped.
• Raised public awareness 18% annually through development and implementation of strategic communications plans.
• Created and executed all advertising, direct mail, email and CRM programs.
• Increased media coverage by 25% utilizing a media relations program, which included serving as media contact, writing press
releases and developing media materials. Secured placement in Lucky and Nylon magazines.
• Produced seasonal fashion shows with local venues and business partners as well as in-store events. Direct sales were
approximately $3,000 average/event.
07/06 – 12/07
TimeMed Inc., New York, NY | Medical Sales
Territory Manager (Outside Sales)
Selected Accomplishments and Contributions:
• Rebuilt business in the NYC Metro and gained 23% in sales over YP.
• Developed new business with departmental VP’s, Directors, MD’s, technicians, nurses, GPOs and major medical/surgical
distribution organizations.
• Managed medical blog for marketing and contributed to the development and creation of by-product recycling program (green
marketing).
01/05 – 07/06
Innovatix, LLC, New York, NY | Pharmaceutical GPO
Senior Account Manager
Selected Accomplishments and Contributions:
• Managed largest portfolio in company (corporate accounts) with sales exceeding $100 million per year.
• Liaison to notable pharmaceutical clients Apria Healthcare, Coram Health, Air Products, et. al.
• Developed and managed Business Development Group; found $376,000 in additional revenue for the company.
• Created standardized Quarterly Business Reporting process used company-wide
• Supervised two Account Managers and oversaw their account portfolios, reporting and sales goals.
11/02 – 12/04
CardinalHealth, Charlotte, NC/Edison, NJ | Medical Supply
Account Manager
Selected Accomplishments and Contributions:
• Managed a portfolio of hospitals totaling in excess of $21 million in sales per year.
• Liaison to notable hospital clients WVU, Wake Forest University, North Shore LIJ, et. al.
• Nominated recipient of Chairman’s Award for FY 2004: top 10% of employees nationally.
• Developed and implemented order management program saving both company and hospitals thousands of dollars annually.
• Trained internal staff on new CRM program implementation.
• Accepted into and trained in Leadership Development program.
EDUCATION:
New York University: Professional Certification, Integrated Marketing Communications 2010 (expected)
New York University: Professional Certification, Digital Marketing 2011 (expected)
UNC | Wilmington: B.A. Communications Studies 2000
UNC | Wilmington: B.A. Psychology 2000
11/00 – 11/02
TUDIBOO, LLC, Charlotte, NC | Specialty Retail Clothing Boutique
Marketing Communications Specialist
Selected Accomplishments and Contributions:
Dr. Leah Lagos | Clinical Psychologist, Sports Therapist and Media Personality
• Conceptualized and created informational and interactive website in order to promote brand and service offerings in addition to
media appearances which stood out from the competitive landscape. www.drleahlagos.com
• Consulted on the development and promotion of her brand identity.
• Designed logo that communicated her brand’s personality efficiently and effectively.
Air Studios Boutique and Platform Shoe Boutique | Retail Clothing Stores (related)
• Designed and developed two e-commerce websites integrating a blog seamlessly into the site and utilizing PayPal platform for
payment processing in order to generate additional revenue stream and an opportunity to communicate with clientele on a
digital platform. www.airstudiosboutique.com www.platformboutique.com
• Created brand relevant business cards drawing on website as basis for development
• Integrated Google Analytics on both websites and managed analysis of sites’ performance and subsequent recommendations
and alterations based on said analysis
• Spearheaded SEO strategy built around on-page, off-page and analytics approaches.
• Integrated Social Media into both Marketing and SEO strategies to increase visibility and conversation/conversion rates.
acrossair | Digital Mobile Marketing
• Develop business and strategic relations in start-up iPhone app developer to drive revenue growth.
• Plan, develop, and manage prospective iPhone app client sales presentations.
• Lead development of client mobile app strategy and manage design and production of custom solutions.
• Increase public awareness by implementing and supporting Social Media strategy through the use of YouTube, Twitter, and
industry bloggers.
• Design sales lead generation process and CRM strategy including creating sales literature
• Advised on website on-page search engine optimization.
Christina Haire | Career Coach
• Developed and manage online strategies for client’s overall digital marketing plan to target clients for career and life coaching.
• Implemented and operated the development, production and creation of the website, search engine optimization and social
media programs. www.christinahaireglobalcoach.com
• Designed logo for the brand to concisely represent and depict her business.
Ron Knoth | Fashion Blogger
• Plan, develop and manage all SEO strategies for now well-known fashion and visual merchandising blogger.
www.thebespokenfor.net
• Increased average daily readership for blog by 400% in first eight months of campaign through the use of link building, Social
Media and strategic on-page SEO tactics.
• Gained top page(s) placement in Google SERP for chosen keyword phrases.
• Produced promotional movie using still pictures paired with background music to develop storyline for social media component.
Movie was featured in relevant industry blogs.
01/08 - Present
Stitch Marketing, Hoboken, NJ | Integrated Marketing Communications
Founder / Freelancer