Hoboken
(Headquarters)
(Headquarters)
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thescoop [at} stitchmktg.com
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With our experience in CRM and Direct Marketing, we have created
and managed CRM/ECRM/SCRM programs for some great local
clients.
The common thread to all these programs is the development of
dynamic, customer‐engagement programs designed to increase
revenue and frequency of purchase. In developing these programs
we recognize there are common elements to each:
Shared Values: Consumers are eager to embrace companies that
share similar values.
Engagement and Involvement: Consumers will proactively seek
engagement and involvement when they feel they’re getting
something that recognizes their importance as customers (e.g.,
extra service, tangible and relevant rewards).
Uniqueness: Loyalty fatigue is real, and programs that distinguish
themselves from the pack are unique, properly branded, and offer
the right balance of rewards and service.
Preferred Channels: Consumers will engage through multiple
channels, but online is preferred for multi‐way communications and
up‐to‐date information.
and managed CRM/ECRM/SCRM programs for some great local
clients.
The common thread to all these programs is the development of
dynamic, customer‐engagement programs designed to increase
revenue and frequency of purchase. In developing these programs
we recognize there are common elements to each:
Shared Values: Consumers are eager to embrace companies that
share similar values.
Engagement and Involvement: Consumers will proactively seek
engagement and involvement when they feel they’re getting
something that recognizes their importance as customers (e.g.,
extra service, tangible and relevant rewards).
Uniqueness: Loyalty fatigue is real, and programs that distinguish
themselves from the pack are unique, properly branded, and offer
the right balance of rewards and service.
Preferred Channels: Consumers will engage through multiple
channels, but online is preferred for multi‐way communications and
up‐to‐date information.
Speaking to Thousands
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